Skip to content
Instagram Channel

Instagram Chatbot That Answers DMs and Story Replies 24/7

Sign in with Instagram to connect your business account, approve what the agent may answer and route purchase or complaint intents to a person. DMs and story replies land in the same inbox as WhatsApp and website chat.

$39

Starter plan per month

DMs

And story replies

50+

Languages

Shared

Inbox with WhatsApp and web

In short

What is an Instagram Chatbot?

An Instagram chatbot is an AI agent on Meta's Messaging API that replies to Instagram DMs and story replies for your business account, qualifies interest and answers buyers around the clock. Botcadence connects the account with Instagram Login, answers from your documents and hands off to your team in a shared inbox. Instagram is included from the Starter plan ($39 a month).

The Problem

Why Instagram Conversations Stall

Automate Instagram DMs with AI that answers product questions, qualifies buyers, and routes hot leads.

DM Inboxes Flood After Every Post

Social spikes create reply delays that cool buying intent within minutes.

Story Replies Never Become Conversations

Interest from stories and DMs goes cold when nobody answers for hours.

Catalog Questions Repeat Endlessly

Sizing, shipping, and availability questions consume social teams during campaigns.

Lead Capture Stops at the Username

Without qualification, Instagram interest never becomes a CRM-ready opportunity.

Channel Features

AI-Powered Instagram DM Automation

From the first Story reply to the link that takes a buyer to your store, Botcadence answers routine DMs and passes buyers and complaints to your team.

Instant DM Auto-Replies

Reply to DMs within seconds, day or night. Handle product questions, pricing inquiries and availability checks without manual effort.

Replies day and night

Story Replies & DMs

When someone replies to your Story or sends a DM, the agent answers and moves that interest into a qualified conversation.

Story replies answered

Lead Capture in DMs

Collect emails, phone numbers and preferences through natural conversations. Hand qualified leads to your sales team, or send them to your CRM with an automation.

Conversational lead forms

Product Questions in DMs

Send product photos from your Media library, answer sizing questions from your guides and share a link to the product page, all in the DM thread.

Photos, answers and a link

Instagram API Integration

Built on Meta's official Instagram API with Instagram Login. Conversations can create records in HubSpot or Salesforce, and other tools are reached through Zapier or a webhook.

Official Instagram API

DM Analytics & Insights

Track DM volume, new leads, sentiment, resolution and top topics for Instagram, and see what your audience asks about.

Data-driven DM strategy

Setup Guide

Automate Instagram DMs in Under 30 Minutes

Sign in with Instagram, choose who replies and upload your documents. No coding is required to launch an Instagram chatbot.

Step 1

Connect Your Instagram Account

Sign in with Instagram and authorize your Business or Creator account. Botcadence subscribes it to message webhooks for you.

Step 2

Choose Who Replies

Pick AI replies, human replies or AI during set hours, and add handoff steps for purchases and complaints in the workflow builder.

Step 3

Train Your AI Agent

Upload your product catalog, brand voice guidelines, and FAQ content. The AI learns to respond in your brand tone with accurate product knowledge.

Step 4

Launch & Grow

Activate your Instagram chatbot, then track DM volume, new leads and top topics in the analytics dashboard.

See Instagram DM Automation Live

Stop letting valuable Instagram leads slip away. Book a free demo and watch a Botcadence Instagram chatbot handle DM conversations, answer Story replies and capture leads in real time.

Example workflow

Instagram sizing question answered with photos and a product link

A follower DMs your brand about sizing. Botcadence answers from your size chart, sends product photos and a link to the product page, and hands ready buyers to your team.

1

Trigger

Shopper asks about sizing in DMs

After seeing a Reel, a customer messages your Instagram account asking whether the olive jacket runs small.

2

AI action

Agent answers from your size chart

The Botcadence Instagram chatbot answers from the size chart you uploaded, suggests a size, sends photos from your Media library and shares the product page link.

3

System update

Ready buyer handed to your social team

When the shopper asks about a custom order, a handoff step assigns the DM to a teammate in the shared inbox with the full chat history.

4

Business outcome

Social traffic gets answers without manual sizing replies

Routine sizing questions are answered right away, and your social team steps in only when a buyer needs them.

The Transformation

Before vs. After Botcadence Instagram Chatbot

Experience the profound shift as advanced AI transforms Instagram from a mere passive content platform into a massive revenue-generating channel. Compare manual, delayed DM responses with our instant, automated conversational funnels that capture high-intent buyers around the clock.

CapabilityWithout AIWith Botcadence
DM Response TimeHours or never repliedSeconds, not hours, 24/7
Story Reply Follow-UpManual replies (if at all)AI answers Story replies 24/7
Lead CaptureLink in bio → form → emailDirect in-DM capture
Product RecommendationsGeneric catalog linkProduct photos and a link in the DM
Scaling DMsLimited by team bandwidthMany DMs at once, within your plan's AI replies

Stay compliant

Is Instagram DM automation allowed? The rules

Automation through Meta's official Instagram Messaging API is permitted, and that is the only way Botcadence connects. The rules the agent follows:

  • 24-hour messaging window. After a person messages you, the agent and your team can reply for 24 hours. After that, Botcadence blocks free-form replies until the person writes again.
  • No cold DMs. The agent only replies to people who message you or reply to your Story.
  • Rate limits. Meta caps how many messages a business can send. The agent sends replies, not bulk DMs.
  • A person can step in. Add a handoff step, and a teammate can take over any DM from the shared inbox.

The Botcadence agent does not reply to public post comments; it works in DMs and Story replies.

Pricing

What an Instagram chatbot costs

Instagram is included from the Starter plan at $39 a month (WhatsApp, Instagram and web chat, 600 AI replies), on Growth at $99 and Business at $199. The Free plan covers web chat and WhatsApp only. Meta does not charge per message on Instagram the way it does on WhatsApp. See pricing and the Instagram DM automation use case for templates and setup steps.

Industries

Instagram Automation for Visual-First Brands

Whether you run a visual-first fashion brand, a bustling local restaurant, or a premium wellness clinic, if your audience is actively on Instagram, your customer service and sales strategies must be there too. Automatically capture leads and resolve queries to maximize your social ROI across any industry.

Common Questions

Instagram Chatbot FAQ

Instagram is included from the Starter plan at $39 a month, not on the Free plan (which covers web chat and WhatsApp). Meta does not charge per message on Instagram.

Yes. Botcadence connects through Meta's official Instagram API with Instagram Login. You sign in with Instagram and authorize a Business or Creator account; Botcadence does not ask for a Facebook Page or Business Manager.

Not as a separate trigger. Story replies arrive as DMs and the agent answers them. A Story mention reaches Botcadence as an attachment with no text, so the agent cannot see the Story; reply to mentions from the shared inbox.

Automation through Meta's official Instagram API is permitted, and it is the only way Botcadence connects. The agent only replies to people who message you, and Botcadence blocks free-form replies more than 24 hours after a person's last message. Botcadence has no bulk or cold DM feature.

Partly. The agent can send product photos from your Media library, several at once as a swipeable set, answer sizing and product questions from your documents and share a link to your product or checkout page. Purchases happen on your site; Botcadence does not take payments in DMs.

Add a handoff step for complaints. When a DM matches it, such as an upset customer or a refund request, the agent hands the conversation to a teammate in the shared inbox with the full chat history, so the customer does not have to repeat themselves.

Get Started Today

Ready to Turn Instagram DMs Into Revenue?

Elevate your social media strategy. Deploy an AI chatbot that answers DMs day and night, captures leads and hands buyers to your team.

  • Starter plan from $29 a month
  • Connects in minutes
  • Works with your existing tools

Ask AI about this page